I love interior design. I find how you decorate your home is a form of self-expression. Giving someone a peek into your home is like sharing a glimpse of you.
Your LinkedIn headline is much the same if you take advantage of the space. You see your headline is like the fireplace in your home – the centerpiece.
I live in a historic home and back in the day, the fireplace was the hub of the home for cooking and the focus of family gatherings. While today, we do our cooking elsewhere, the utility of a fireplace (keeping warm) pairs with the design focal point of a home – the mantel.
Your LinkedIn headline has the same components. On a platform with over a half a billion people, you need to be FOUND using the LinkedIn search bar with keywords (i.e. what you actually do). This is your utility. Do you sell insurance or program computers?
Now, keep the readers’ attention by giving a glimpse into your unique design. Just as you carefully select pieces for your mantel to display, do the same with the descriptors in your headline. Showcase your unique personality and skills like artifacts on your mantel.
Replace your current job title as your headline with your utility and unique design.
What tips or formulas have helped you write an effective LinkedIn headline?