I used to jam pack all the words I could on a page to describe why I was the best candidate for the job in my cover letters. More words = more qualified, right?
I recently was having this same discussion with a client. The verbosity of complex experiences doesn’t mean more readership, it means less. Do you have that person in your life that is constantly talking versus the one who refrains, but when s/he does speak up - it is profoundly worthwhile to listen? Be the latter in your cover letter.
The purpose of a cover letter is to illustrate how you are the perfect (or near perfect!) candidate for the job. Land an interview to tell more! Here’s how:
+ The job posting is your compass. Demonstrate your skills and qualifications for the job by first knowing what experience the company/job are requiring. Customize your letter accordingly.
+ Use bullet points to draw attention to hard and soft skills, education and/or professional experiences relevant to the posting. Let your text breathe with white space. Pack a punch with succinct sentences and powerful accomplishments.
+ Highlight memorable stories. Those applying for the position have a similar skill set. Convey what makes you unique. Illustrate your skills instead of listing them. Share a distinct professional accomplishment or a personal story tying you to the company or brand values. Stand out!
Give yourself the advantage by sending a strong cover letter even if not required of the posting.