Are you informing or selling? Many resumes that land on my desk share an abundance of information without discernment towards a job target. Resumes with a lack of focus do not perform. Do you fall into the informing trap?
INFORMING looks like:
🚫 Copy and pasting your job description into your resume.
🚫 A laundry list of professional positions and community activities you've participated in.
🚫 Blocks of text with lengthy descriptions that lack accomplishments.
✅ Articulating your unique professional accomplishments that demonstrate your value towards company pain points.
✅ Carefully organizing and discerning which jobs to include and where (within a 10-15 year time frame) to create a coherent and thoughtful narrative.
✅ Using the top third of your resume to market yourself toward a specific job (using a headline and branding statement).
Need help transitioning from informing to selling? Grab our branding statement mini-workbook.