Career

Discover + Own your Personal Brand

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I had a lot of fun presenting about personal branding at the Career Development Professionals of Indiana annual conference yesterday! We chatted about how to help college students:

▶︎ Coalesce their co-curricular, academic, professional and personal experiences to articulate their value in the workplace.

▶︎ Showcase their value and express why they are uniquely positioned to do what it is they want to do in their career documents.

▶︎ Be FOUND and ENGAGE on LinkedIn.

Beyond professional development it was fun to connect and brainstorm with new people and reconnect with IUPUI colleagues.

I'm looking forward to becoming a newly minted CDPI board member next month!



Does Your Career Still Fit?

I've been buying cheap sandals my whole life- flat, floppy and flimsy, trendy-in-the-moment sort of sandals. And you know what? My feet hurt. Are you feeling the same in your career? What once worked for you no longer does?

This season, I took the time to research and investigate. I went to a store (gasp!) and tried on several brands. I found a pair that fit, where my feet feel supported (I didn't know that was a thing!) and I can walk longer than a block before my feet hurt. Now, I probably wouldn't have worn this pair of sandals years ago - but they are the best fit now.

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Are you in a career that once fit and no longer does? Do you feel the pinches of your ill-fitting role? Worn-out? It's time to do an analysis of YOU!

Take a minute to evaluate your strengths, weaknesses, opportunities and threats (SWOT).

Strengths + Weaknesses: Look inward and identify your unique value proposition.

Questions to ask:

- What do I do well?

- What can I improve?

- How do I compare to my peers?

-What comes naturally to me that seems to be like work for others?

Opportunities + Threats: Look outward at your current organization and/or where you want to go ( a career pivot to a new industry, another company, new role, etc.)

Questions to ask:

- What positive opportunities face me in my current (or different) organization?

- What obstacles do I face?

- Are the specifications for my job changing? Does it still suit me well?

The more you know, the more well-suited career decisions you'll make. Walk confidently toward a career that fits you now.

Need help unlocking a new job target? We can help with six free, DIY tips. Get them here.