LinkedIn help

Psst! One secret that will land you the Interview.

How important is LinkedIn really in the job search? New research findings by ResumeGo has our answer. The study found that job applicants who listed their LinkedIn URL (that led to a robust profile) on their resume were 71% more likely to land an interview than those that didn’t.

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So, there are two takeaways here:

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1.   Include your custom LinkedIn URL hyperlink on your resume AND

2.   Spend time crafting a comprehensive, on-brand profile.

Increase your chances of landing an interview by making a good digital first impression.

Need help unlocking the door to your next opportunity? Check out our writing and coaching services here.

How do you use your 100 characters? A LinkedIn Job Title Trick

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Likely, you wear many hats at your job. You perform different key functions throughout your day. Don't be limited to the job title you were given by your company to describe what you do on LinkedIn! You have 100 characters for each job title under your experience section. Use them!

Here are a few examples:

Assistant Branch Manager ≫ Customer Service Leader ≫ Talent Development ≫ Retail Banking

VP / Vice President of National Sales | Senior Sales Executive | Revenue Growth | Sales Strategy

 Assistant Director of Student Life | Leadership Development | Training | Higher Education

Job titles are prominently placed (and in bold!) on your profile. Consider adding an accomplishment instead of keywords or functions next to your job title. 

For example:

Corporate Service Coordinator | Hotel Event Planner | Corporate Sales ► Launched first ABC Hotel

How do you use your 100 characters

What do people think about You? One FREE way to find Out!

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I’ve always wanted the ability to read people’s minds. Now you can.

Find out what people think of you based on your LinkedIn profile headshot with Photofeeler.

Photofeeler is a data science company that according to their website helps people “land good jobs and life partners.” You can now learn if people find you competent, likable and influential in categories of business, social and dating.

I decided to give it a go with my LinkedIn profile photo!

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Just download your photo, choose a category and enter your job title. Then wait for votes from others regarding your competency, likability and influence.

Check out my results from my LinkedIn profile photo:

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I recommend to test out a few photos and then choose the photo that best represents YOU and the vibe you want to project. Whether you are heading into a job search or leveraging your expertise online, effectively optimize your photo for your professional endeavors.

The Mantel of LinkedIn: Your Headline

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I love interior design. I find how you decorate your home is a form of self-expression. Giving someone a peek into your home is like sharing a glimpse of you.

Your LinkedIn headline is much the same if you take advantage of the space. You see your headline is like the fireplace in your home – the centerpiece.

I live in a historic home and back in the day, the fireplace was the hub of the home for cooking and the focus of family gatherings. While today, we do our cooking elsewhere, the utility of a fireplace (keeping warm) pairs with the design focal point of a home – the mantel.

Your LinkedIn headline has the same components. On a platform with over a half a billion people, you need to be FOUND using the LinkedIn search bar with keywords (i.e. what you actually do). This is your utility. Do you sell insurance or program computers?

Now, keep the readers’ attention by giving a glimpse into your unique design. Just as you carefully select pieces for your mantel to display, do the same with the descriptors in your headline. Showcase your unique personality and skills like artifacts on your mantel.

Replace your current job title as your headline with your utility and unique design.

What tips or formulas have helped you write an effective LinkedIn headline?

How To Write A LinkedIn Recommendation

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Help a colleague grow. Add to their credibility and visibility by giving them a recommendation on LinkedIn.

Profiles with recommendations rank higher in search results and are three times more likely to be contacted.

Unsure what to write? Tell a compelling story about a particular project, accomplishment or skill of your colleague.

Are you looking to add recommendations to your profile? Don’t be shy. Request them!

Ask a potential recommender in person or over phone/email before sending the request on LinkedIn. Within the request, I encourage my clients to write their own recommendation.

Yep, you heard me.

This way you get to highlight the specific skill or achievement of your choosing [and it cuts the work out for the recommender!] From there, encourage the recommender to tweak, add or delete content from your original draft. It’s a win, win for everyone!

What tips and tricks have served you well regarding recommendations?

Location is Key

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Your zip code is a type of keyword on LinkedIn.

There are over a half of billion professionals on the platform - help people find you!

This five digit number gives your network a clue on where you want to land that new job or client so you come up in relevant search results.

Be strategic. Your listed zip code doesn’t have to be where you live. It can be where you work or somewhere in the middle. Are you looking to relocate? Insert your desired zip code instead. This way you will pop up in recruiter searches for your location of choice.

A Networking Secret From Your Alma Mater

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Looking to make more connections and grow your network?

Start with your alma mater. Access LinkedIn's hidden gem of a feature: See Alumni through finding your university's LinkedIn page.

Search and sort by location, company, job type and other criteria to connect with fellow alumni.

This function can be especially helpful when looking for a warm lead in a specific company or a contact for an informational interview for a dream job.

What other secrets does your alma mater hold that is helpful in your job search?