Resume Branding Statement

The Imperfect Job Search Club: We All Have a Membership!

No one told me growing up that perfection was unattainable.

Try-hard striving is my natural mode of operation. Endlessly trying to craft perfection out of the mess is exhausting. Is that what you feel when you are faced with resume writing? Are you overwhelmed by positioning your zig-zag career into the perfect match for the job you want?

I don't have a linear career path either. Maybe you hopped from job to job and can't seem to tie a cohesive career narrative together. Perhaps you are stepping back into the workplace after a career pause and feeling paralyzed by the modern job search.

Whatever twists and turns you have, welcome to the imperfect club. We all have a membership!

The good news? People want to hire real people. People with perseverance, character, grit, and wisdom. Use the lessons you learned and the skills you gained in your path to your advantage.

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Where can you start? Zoom out to discover your unique offerings! Start uncovering your value with these questions:

💡What strengths do others acknowledge in you?

💡 What feels fun to you, but seems like work to others?

💡 What skills do you use often (and like using!)?

💡Where do you get greater returns than the average person?

What has helped you hone your value to advance in your hashtag#career?

Add Strength to your Job Search

My kid's vice-principal and teacher came to our house yesterday. It's not what you think.

We go to a small school and when kindergarteners enter the school, it's like entering a family. They came to visit to get to know us. The kids made signs for their arrival, showed them their rooms and bounced around like little bunnies with excitement.

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But what stuck were the intentional questions they asked. Most poignantly, "What strengths do you see in your son?"

And it was such a good reminder to take time to SEE him. So often, I am consumed with the day-to-day wrangling, schedule and instilling civility that I don't take time to reflect on his strengths.

Have you taken time to reflect on YOUR strengths? Because they come so naturally, we often don't see ourselves accurately. Use your eyes in new ways today to actually SEE yourself and others!

P.S. Job seekers, your strengths are part of your branding toolkit to set yourself apart from other applicants. Don't miss the opportunity to talk about what you naturally bring to the table!

Need help? Purchase our resume branding mini-workbook!

What Does Your Resume Say About You?

Who I used to be isn't who I am today. Does your resume say the same?

Retrace your professional steps.

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Catch your resume up on your current value not the breadcrumbs of job duties past. How? Zoom out. Look at your experience from a bird's eye view.

✪ What common threads do you see throughout your career?

✪ What is different about you compared to typical applicants of your job of interest?

✪ What skills have you loved using in your employment history?

Need help claiming and articulating your unique value? Unlock your confidence in what you have to offer by working through guided exercises in the resume branding mini-workbook.

Be an up-to-date version of yourself. Do the work to open the door and share it with the world!

Three Tips to Uncover Your Value through Resume Writing

Resume writing is a strenuous process. But like all hard things, the work is worth it.

I recently was chatting with a client who purchased my resume branding workbook. She had a seemingly unconnected work history with leaps and jumps. She had a hard time connecting the dots so she knew employers would too.

She was trying to establish credibility in a new field and was thinking of pursuing a graduate degree. Once she identified themes and the connective tissue of her work life in the resume writing process- her value popped before her eyes. Graduate work didn't seem so important anymore.

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Do you know you know your value? Can you communicate what you uniquely bring to the table? If you are in the same struggle:

▶︎ Identify your strengths. Reflect on what skills you like using. What do others acknowledge in you? What are you consistently asked to do?

▶︎ Look for themes in your professional history. Layout your past and see what themes emerge. Do you typically volunteer to manage projects? Have you always enjoyed leading teams? Are you first to see the solution to a problem?

▶︎ Compare yourself to typical applicants. In other words, identify your unique value proposition. What experience, skill, credential or accomplishment makes you different from others that will typically apply. Once you identify it, own it!

We have the perfect guide to unlock your value. Find it here.

Does your Resume fall into the Information Trap? Three Tell-Tale Signs

Are you informing or selling? Many resumes that land on my desk share an abundance of information without discernment towards a job target. Resumes with a lack of focus do not perform. Do you fall into the informing trap?

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INFORMING looks like:

🚫 Copy and pasting your job description into your resume.

🚫 A laundry list of professional positions and community activities you've participated in.

🚫 Blocks of text with lengthy descriptions that lack accomplishments.

SELLING is:

✅ Articulating your unique professional accomplishments that demonstrate your value towards company pain points.

✅ Carefully organizing and discerning which jobs to include and where (within a 10-15 year time frame) to create a coherent and thoughtful narrative.

✅ Using the top third of your resume to market yourself toward a specific job (using a headline and branding statement).

Need help transitioning from informing to selling? Grab our branding statement mini-workbook.

Is there a New Way to Write Resumes in 2019? The NRWA Experts Answer!

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It is a privilege to be featured on The National Resume Writer’s Association’s Ask the Experts blog with other certified resume writers this week answering the question: I realize resumes have changed over time; is there a new way of writing resumes in 2019 and beyond?

You can check out the round-up of answers here. Most focus on the importance of:

▶︎ Concise Writing. Attention-spans are short and recruiters/hiring managers first scan a resume, so include only relevant career history focusing on achievements and results instead of job functions

▶︎ Your personal brand. Showcase what you can do for a company instead of describing what you want in a job in an old-school objective statement. Articulate your value clearly in your resume and LinkedIn profile.

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▶︎ Modern format and design elements. Consider color and modern design elements to drive how you will deliver results for a company.

3 Attention-Grabbing Features that ensure Recruiters Read your Resume

Recruiters are lingering 1.4 seconds longer on your resume according to The Ladders, Inc. 2018 Eye-Tracking Study. From 6 seconds in 2012 to now 7.4 seconds in 2018, recruiters are spending more time with your resume.

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Are you applying with confidence or committing resume faux-pas?

The worst resumes, according to the study, leave little white space, include keywords out of context (i.e. keyword stuffing) and have a chaotic format.

What ensures a lengthier look from a recruiter? Note three commonalities among high performing resumes:

  1. A simple layout: Clear headings and text within a format that reads in an “E” or “F” pattern.

  2. Bold job titles with professional accomplishments bulleted underneath.

  3. A branded statement within the top-third of the resume.

Unsure your resume is up to par?

Join our free, 30-minute online resume workshop on Thursday, January 10 at 8:30 PM EST with our Certified Professional Resume Writer, Meg Applegate. We will discuss how to infuse keywords within your document and articulate your professional value and accomplishments in a modern resume format.

Land your dream job in 2019! Only a few more days left to register. Grab your seat here.

Give Career Fulfillment This Christmas

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Happy Cyber Monday! As you sift through the deals of the day, consider giving the long-lasting gift of career fulfillment and hope (for under ten bucks)!

Grab our resume branding mini-workbook ($8.99) to guide you or a loved one through our branded statement writing formula, that ensures you can:

➝ Communicate the best blend of your skill set to win interviews.

➝ Infuse professional accomplishments into your resume.

➝ Locate keywords in a job posting to tweak your resume for your application.

➝ Craft a statement that showcases your value and sets you apart from the crowd.

Take charge to hone your professional value and lead a friend to theirs! Career fulfillment belongs to those that do the inner work to get there. Buy your copy here.

There's Still Time to Job Search in 2018

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It’s not too late to job search in quarter four!

Most companies that have job openings now want to fill them before the new year. Grab that leftover turkey, make a sandwich and get to work showcasing your value on your career documents:

📌 Know your unique value proposition (UVP) and capitalize on it. Articulate what makes you unique compared to other applicants.

📌 Don’t just say it; prove it! Avoid copy and pasting your job description and instead state and quantify your accomplishments in each role.

📌 Use the job posting as a keyword map. Focus on the repeated themes and qualifications found in the posting as a way to organize your resume.

Don't want to go at it alone? Download our resume branding mini-workbook for guidance here.

Make the best of the rest of 2018. Go for it!

Develop Skills With Intentionality

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Nothing like a snow day in central Indiana to slow you down.

While I take stock of ingredients today to cook up a baked treat with my kids, it reminds me what I’ve been reading regarding “deliberate practice” in Angela Duckworth’s book, Grit.

I’ve never been good at baking and honestly, getting out and dirtying all the kitchen things to do one of my most dreaded chores (washing dishes) always sways me to another activity despite a sweet reward.

But this holiday season, I’m aiming to establish traditions around baking with my family that I have yet to create. “Deliberate practice” is more than just logging hours and hours of a new skill, but in being intentional in the practicing of it.

With baking it might be trying a recipe a few different ways, adding a smidge here or there of an ingredient, commenting on a recipe noting what worked and what didn’t and having honest taste testers (I have three little ones of those;) reflect which was the most successful.

What skill do you want to improve or add to your skill set? What deliberate measures can you take to practice honing it? Mastering a skill adds to your value and brand.

Need help articulating it on your resume? Invest in our mini-workbook.