unique value proposition

Be like the Frog: Own your Unique Value Proposition

Meg Applegate, Hinge Resume, Resume Writer, Indianapolis, IN.jpg

Being unique is hard. Take it from the frog.

After spreading out our library book haul yesterday, my three-year-old son and I read book after book plastic-covered book. At the bottom of the pile was Dev Petty's, "I Don't Want To Be A Frog" which is about, you guessed it, a frog exclaiming he doesn't want to be a frog! Instead, he wants to be a whole host of other animals with their unique capabilities. The frog thinks he is too wet, too slimy and too full of bugs.

But you know what? His three unique features save his life from a big, hairy wolf looking for lunch.

Aren't we just like the frog? Looking left and right in our workplace, the job applicant pool and in our personal life comparing (and complaining) about our distinct qualities. We would rather be like the people around us rather than different.

It isn't sameness that makes you stand out, but your differences! Own what makes you unique.

What does this mean for job seekers? Sell your unique qualities, skill set, experiences - whatever makes you, YOU! Dare to stand out, not blend in! Showcase your unique value in your resume and on Linkedin as it relates to your work and job target. Speak it out loud as you network and in your interviews. It may be the very thing that lands you the role.

What are the frog-like qualities that you shy away from? How can you use them to your advantage?